Indie publishing has recently risen in popularity. It has become cheaper with the rise of ebooks and other online publishing formats. Writers who continuously get rejected from traditional publishing houses can self-publish, and hopefully find success.
Self-publishing historically has had a negative connotation about it, but with its rise in popularity many people are seeing the benefits. Big companies like Amazon and Barnes & Noble have created ereading devices that make publishing and finding new content extremely easy. This has made way for small indie publishers.
Merritt Moseley references well-known indie authors in his article Two Curious Instances in the History of Self-Publishing. These authors include Walt Whitman and Mark Twain. Moseley states, “traditional book publication has gotten more selective and fraught as self-publishing becomes markedly cheaper” (2012, p. 616). While Moseley also suggests many of these self-published books should have never been published, it is apparent that maintaining a high profile as an indie author is difficult.
An interview with Rachel Abbott, one of the UK’s top crime authors, reveals the extensive amount of work it takes to be a successful indie author. All the marketing is done by the indie author and their small team. Abbott has a PR that helps her reach out to markets and interview, but she still spends more than half her time on admin work.
The rise of self-publication has caused a dramatic change in the publishing business. Traditional publishers are being forced to compete with this quickly expanding market. This brings up the question: What is the future of traditional and indie publishing?
This topic certainly brings up more questions than that, but the future of publishing is changing dramatically. With the rise of the internet and social media there has been a change in marketing strategies for publishers. It has become easier for an indie author to promote their work through the use of different social mediums, such as Facebook, Twitter, and Reddit.
As a writer who has yet to be published, the flourishing independent publishing scene certainly gives me hope. It is apparent that indie authors can find success. I would love to hear your thoughts on the future of indie publishing.
Moseley, M. (2012). Two Curious Instances in the History of Self-Publishing. Sewanee Review, 120(4), 615-622.
Penn, J. (2016). How To Sell Two Million Self-Published Books With Rachel Abbott. Creative Penn. From http://www.thecreativepenn.com/2016/08/29/two-million-self-published-books/